Development of an innovative social marketing campaign for the Cancer Council NSW Sun Protection Project to promote sun protection behaviours

The dataset contains an academic review of theoretical sun protection social marketing campaigns. It includes best practice guidelines for sun protection campaigns and a literature review of sun protection behaviour and knowledge. Also included is formative research to assess and evaluate the effectiveness of previous sun protection campaigns on attitudes and behaviour together with a comprehensive social marketing plan for sun protection campaign for CCNSW.

本数据集收录了对理论层面防晒社会营销活动的学术评论。其中包含防晒活动最佳实践指南以及关于防晒行为与知识的文献综述。此外，还包括了对先前防晒活动在态度和行为方面有效性的评估与评价的实证研究，以及针对CCNSW的全面防晒社会营销计划。