Radio Broadcasting in Sweden - Market Research Report (2014-2029)

Radio broadcasting has undergone a steady decline over the past few decades by a shrinking listenership that has somewhat slowed in recent years, with audience numbers stabilising. In the past, radio stations enjoyed almost exclusive access to the audience's ears, offering them a variety of music and audio entertainment. However, with competition from podcasts and music streaming platforms soaring, many people are opting for these alternative media. Yet, a significant portion of the population still tunes into their radios during their commutes or work hours. Over the five years through 2024, radio broadcasting revenue is projected to have fallen at a compound annual rate of 2.9%, including an estimated 4.5% dip in 2024 alone to sit at a projected €10.7 billion.

近年来，随着听众数量的逐渐减少，广播电台的听众规模呈现出稳步下降的趋势，但这一下降速度在近年有所放缓，听众人数趋于稳定。在过去，广播电台几乎独占听众的耳朵，为听众提供多样化的音乐和音频娱乐。然而，随着播客和音乐流媒体平台的竞争日益激烈，许多人开始选择这些替代性媒体。尽管如此，仍有相当一部分人口在通勤或工作时间收听广播电台。在2024年及之前五年期间，广播电台的营业收入预计将以2.9%的复合年增长率下降，其中2024年预计将出现4.5%的下滑，总收入预计将降至107亿欧元。