G2 Market Intelligence Data

B2B buyers spend $600B on software annually, and 86% of software buyers leverage peer review sites when making their purchasing decisions. Reviews and insights on G2 provide an overview of sample business use cases, likes, dislikes, and advice for prospective buyers. G2 captures over 2M of these reviews, and aggregates activity from 80M buyers who leverage G2’s software review website to make more informed purchasing decisions.

The Market Intelligence dataset includes qualitative and quantitative data from a customer’s product and select competitors, sourced from first-party, verified reviews on G2. Each review collects up to 40 data points to help businesses track customer use cases and adoption, survey the competitive landscape, and glean relevant user insights.

G2.com lists over 145,000 products and services across more than 2,100 industry categories. G2’s expansive Review Data asset is validated through 10+ years of historical collection and performance comparison.

The dataset allows users to access the product and competitive data available to G2 Market Intelligence customers. An active Market Intelligence subscription is required.

Fields provided for your product and your competitors include:
- User Role
- User Company Segment
- Switched from Another Tool
- Reason for Switching
- Product Name
- Ease of Setup
- Ease of Use
- Quality of Support
- Recommendations
- Product Likes
- Product Dislikes
- Likely to recommend
- What % of your users have fully adopted the system?
- Price
- Estimated time to ROI
- Annual Cost
- Contract Terms
- Up to 23 additional fields

Source: G2 Marketplace

Example Use Cases:
- Track how your key satisfaction metrics perform against your competitors quarter over quarter
- Monitor for product feedback on yourself and your competitors by analyzing verbatim customer feedback
- Understand pricing and discounting trends in your category over time