Online retailers share in Russia 2020, by sales channel

In 2020, 95 percent of the respondents in Russia indicated their own online shop served as their main sales channel. In addition, nearly 35 percent of the surveyed audience chose marketplaces, such as Wildberries or Ozon, which specialized in e-commerce to promote their goods. A slightly lower share, 29 percent of online business owners sold their products via social networks, such as Instagram or VK.

于2020年，俄罗斯受访者中有95%表示其在线商店是其主要的销售渠道。此外，近35%的调查对象选择了如Wildberries或Ozon等专业于电子商务的市场平台来推广其商品。稍低的比例，即29%的在线商家通过如Instagram或VK等社交媒体销售其产品。