Penetration rate of online purchases in France and Europe 2019

In 2019, 52 percent of French consumers made purchases online. This figure is low in comparison to the 55 percent European average, with 83 percent of consumers from the Netherlands and 86 percent from Sweden who shopped online that year.  Online buying practices in France Looking at a ranking of the products and services bought by French e-buyers in 2018, it appears that the most purchased product category was clothing and fashion goods (66 percent of e-buyers), followed by cultural goods and travelling services. Regarding the methods of payments used to purchase non-food products online, a majority of French consumers stated having used a credit card to pay. Furthermore, 36 percent of French respondents declared in a 2018 survey having used their mobile phone to pay for a product or service online. E-commerce in France   In 2018, the sector of online shopping sales represented 72.6 billion euros for purchases made from a computer, while purchases made on mobile devices accounted for 16.8 million euros. Finally, almost 40 percent of French respondents reported purchasing online at least once a month in a survey from 2018.

于2019年，法国消费者中有52%进行了在线购物。相较之下，欧洲平均的在线购物比例为55%，而当年荷兰和瑞典的消费者中分别有83%和86%进行了在线购物。就法国在线购买行为而言，分析2018年法国电商购买者所购买的产品和服务排名，显然，最受欢迎的商品类别为服装和时尚商品，占比达电商购买者的66%，紧随其后的是文化商品和旅游服务。至于用于在线购买非食品产品的支付方式，大多数法国消费者表示他们使用了信用卡进行支付。此外，根据2018年的调查，36%的法国受访者宣称曾使用手机在线支付产品或服务。就法国电子商务而言，2018年，在线购物销售额达到726亿欧元，其中通过电脑进行的购买占72.6亿欧元，而在移动设备上进行的购买则占16.8亿欧元。最后，在2018年的调查中，近40%的法国受访者表示他们每月至少进行一次在线购物。