Raw data for the paper titled: "The Influence of MCs’ (micro-celebrities) Communication Strategies on MC-Followers Relationship Building: A View from Emotional Attachment Theory and Attainable Role Model Perspective".

We understand if our paper passes the minor revision stage, we will need to post a set of transparency materials on the external research repository. The raw data of the paper will include data collection procedures, materials of the raw data and datasets for the main tests.