Importance of trading app features to retail investors in the UK 2023, by broker

Online brokerage accounts are a new concept with varying levels of offerings to their consumers depending on the provider. Upon reviewing the opinion of survey respondents, the ability to trade managed funds such as ETFs ranked as one of the highest priorities among UK retail investors, with an average score of 4.1. The ability to check transactions and account history also ranked highly with survey respondents, with the lowest score being 4.5 and its highest score coming from Nutmeg users being 4.8. Lower-scoring app features included the ability to engage with the community, which received its lowest overall score from users of the Aj Bell YouInvest app. Trading cryptocurrency also ranked low, aside from Etoro users the remaining respondents provided a score of 2.4 or lower.Brokerage accounts are a ground-breaking development in the world of investing, as they act as intermediaries, allowing retail investors access to the market and removing barriers such as cost and availability that otherwise would lead many individuals not to participate in the buying and selling of financial securities. Prior to this, individuals would be required to call their broker on the phone to manually place an order.

在线证券经纪账户作为一种新颖的金融服务模式，其提供给消费者的服务内容因提供商而异。根据对调查受访者的意见分析，英国零售投资者将管理型基金（如ETFs）的交易能力视为最高优先级之一，平均评分为4.1分。检查交易和账户历史记录的能力也受到高度重视，其中最低评分为4.5分，最高评分则来自Nutmeg用户，为4.8分。得分较低的账户功能包括与社区互动的能力，该功能的最低综合评分来自Aj Bell YouInvest应用程序的用户。除了Etoro用户外，其他受访者对加密货币交易能力的评分普遍较低，均在2.4分或以下。证券经纪账户作为投资领域的一次革命性进步，充当着中介角色，使零售投资者能够进入市场，消除了诸如成本和可获得性等障碍，否则这些障碍将导致许多人无法参与金融证券的买卖。在此之前，个人投资者需要通过电话联系经纪人以手动下单。