PEDAGOGICAL WAYS OF DEVELOPING COMMUNICATIVE CULTURE IN STUDENTS IN A DIGITAL EDUCATIONAL ENVIRONMENT

This article analyzes pedagogical ways of developing students’ communicative culture in a digital educational environment from scientific, theoretical, and practical perspectives. The essence of the digital educational environment, its impact on the educational process, and the content of the concept of communicative culture are examined. The mechanisms for developing students’ communication skills through interactive methods, virtual forms of communication, multimedia tools, and reflective approaches are substantiated. The article also identifies challenges arising in the digital environment and proposes pedagogical solutions. The research results have practical significance for developing students’ communicative culture in digital learning environments of higher education institutions.