Rural Women Entrepreneurship and Media Literacy: Experience from Japan and Turkey

Purpose: This article is a study on rural women entrepreneurship. This comparative study focuses on rural women in Japan and Turkey, and how those women utilize the media to increase their entrepreneurship capacity. Despite the trend in media and entrepreneurship, the number of sector or industry specific studies are very limited, and therefore this study contributes to provide some evidence in agriculture sector in specific. Methodology: This study is a combination of bibliographic and case studies analysis on work between 2010 and 2020. Selected articles and reports were examined focusing on relevant policies and activities implemented in both countries. A qualitative research approach was used for better understanding of the contextual factors by presenting special stories from each country. Findings/Contribution: This comparative study shed the new light on the dimension of media literacy, and how rural women are adapted to utilize the technology to develop their entrepreneurial capacity in two different socio economic status Asian countries.