Purchasing Power for Countries Worldwide

MBI'S PURCHASING POWER DATA IS AVAILABLE FOR MOST COUNTRIES WORLDWIDE AND **CAN BE LICENSED FOR EACH COUNTRY INDIVIDUALLY** AND IN BUNDLES:

Unlock detailed insights into consumer potential with MBI’s purchasing power data, available for a wide range of countries worldwide. With all data provided from a single source, you ensure **consistency, comparability, and seamless integration across regions.**

MBI’s purchasing power data represents the disposable income available to consumers – a key indicator for evaluating market potential. It captures consumption capacity for each country on different **levels**, offering a comprehensive view of local consumer potential and economic strength:

-          **Postal Code Level**: This fine-grained level of detail makes the data suitable for a wide range of applications – for example, enriching customer databases, which are often organized by postal code.

-          **Administrative Level**: Covers both larger administrative areas (e.g., regions, states, provinces) as well as finer subdivisions such as districts, counties, or municipalities.

-          **Micro Level**: Subdivisions of postal code or administrative boundaries, such as census areas or street segments. This is the most granular level for local analysis.

A selection of the available countries and levels is shown in the sample data. **If you require a variable, country, or level not included in the sample data, feel free to reach out.** We will be happy to help you find a product that fits your needs.

**Data Structure:**

Purchasing power data is fully comparable across countries thanks to a standardized set of variables:

CTRYCODE Two digit country code by ISO 3166

ADMINCODE / POSTCODE / MICROCODE Administrative code / Postal code / Micro-code

NAME Name of administrative area / Name of the most populous administrative area / Name of the respective micro-area or the next higher level

P_T Population (Nighttime) year average: total number

P_PRM Population (Nighttime) year average: per mill of country

PP_MIO Purchasing Power: in million Euros

PP_PRM Purchasing Power: per mill of country

PP_EURO Purchasing Power: Euro per capita

PP_CI Purchasing Power: index (country eq. 100)

This data is highly valuable wherever a clear understanding of the market is needed. It is especially valuable for business needs such as geomarketing, market and customer analysis, as well as site planning.

原始信息汇总

数据集概述：全球国家购买力数据

基本信息

• 数据提供商：Michael Bauer International GmbH
• 许可证类型：免费试用
• 更新频率：每年
• 时间覆盖范围：2024年1月1日至2024年12月31日

数据内容

• 数据描述：MBI的购买力数据代表消费者可支配收入，是评估市场潜力的关键指标
• 地理覆盖范围：全球大多数国家（具体包括塞浦路斯、土耳其、阿尔巴尼亚等46个国家）
• 数据层级：
  • 邮政编码层级：适用于客户数据库 enrichment 等应用
  • 行政层级：涵盖较大行政区域（如地区、州、省）以及较细分的区域（如区县、市镇）
  • 微观层级：邮政编码或行政边界的细分，如普查区域或街道段

数据结构

数据采用标准化变量集，确保跨国可比性：

• CTRYCODE：ISO 3166 两位数国家代码
• POSTCODE：邮政编码
• NAME：行政区域名称/人口最多的行政区域名称/相应微观区域或上一级名称
• P_T：人口总数（夜间年平均）
• P_PRM：每千分之一国家人口占比
• PP_MIO：购买力（百万欧元）
• PP_PRM：每千分之一国家购买力占比
• PP_EURO：人均购买力（欧元）
• PP_CI：购买力指数（国家等于100）

应用场景

• 市场分析
• 需求预测
• 360度客户视图
• 位置数据丰富
• 位置规划

技术支持

• 销售联系：[e-mail]
• 支持联系：[e-mail]

分类标签

360-Degree Customer View, Demand Forecasting, Economy, Financial, Geospatial, Location Data Enrichment, Location Planning, Market Analysis