Content Optimization for Better SERP Results: The Contribution of Conversational Maxims and Readability Enhancement

The main purpose of our study is to provide an in-depth understanding of the high-quality content concept from a linguistic perspective and improve the efficiency of content creation and optimization for better rankings, drawing from a Gricean perspective. The principal results of the study, based on the findings of the experiment, demonstrate the contribution of the conversational maxims of Cooperative Principle (CP) in content optimization for better SERP results. The findings also indicate the effect of the manner maxim in enhancing the readibility level of texts. In line with the aim of the study, the study tests the following hypotheses: • Hypothesis 1.1: The conversational maxims of CP contribute to the creation of high-quality content, resulting in improved SERP results. • Hypothesis 1.2: The application of the maxim of manner in content optimization contributes to enhancing the readability level of content. To explore the impact of CP on user-oriented content creation, this study employed an experimental approach using a quantitative research method. The research sample comprised 10 published pieces of content, each representing keywords with low rankings in SERP. Employing an experimental approach as the quantitative research method, the study encompassed four distinct stages: pre-test, implementation, follow-up, and analysis. In the pre-test stage, the SERP rankings of the keywords respresenting 10 contents and the readability levels of these contents were evaluated. Subsequently, during the implementation stage, the contents underwent optimization based on the framework of Gricean maxims, specifically addressing the principles of quality, quantity, relevance, and manner. The provided data consists of 10 keywords, each of which is associated with 10 website contents. The data includes 10 original contents that were obtained from the website prior to the implementation process as well as the edited contents that were created during the implementation process.本研究的核心宗旨在于从语言学视角深入阐释高质量内容的内涵，并依托格赖斯合作原则（Cooperative Principle，CP）视角，提升内容创作与优化效率，以获取更优的搜索引擎结果页面（Search Engine Results Pages，SERP）排名。 本研究基于实验结果所得出的主要结论显示，合作原则的会话准则在通过内容优化获得更优SERP排名方面具有显著贡献。研究结果同时表明，方式准则能够有效提升文本的可读性水平。 契合本研究的目标，本次研究检验了如下假设： • 假设1.1：合作原则的会话准则有助于高质量内容的创作，进而改善SERP排名。 • 假设1.2：在内容优化过程中应用方式准则，能够提升内容的可读性水平。 为探究合作原则对面向用户的内容创作的影响，本研究采用定量研究方法中的实验范式开展研究。研究样本包含10篇已发布的内容，每篇内容对应一组在SERP中排名偏低的关键词。本研究的实验流程分为四个明确的阶段：预测试、实施、后续跟进与分析。在预测试阶段，我们对10篇内容对应的关键词的SERP排名，以及这些内容的可读性水平进行了评估。随后在实施阶段，研究团队依据格赖斯会话准则框架，即质量准则、数量准则、关联准则与方式准则，对内容开展优化工作。 本次提供的数据集包含10组关键词，每组关键词对应10篇网站内容。数据涵盖了优化实施前从网站采集的10篇原始内容，以及实施优化过程中生成的编辑后内容。