Evaluatie voorlichtingscampagne voeding in Noord-Holland 1976-1977

<p>Improving housewife's awareness of food. Awareness of prices / food / health damaging habits / food and connected calories / vitamins, calcium, ferric acid / opinions on healthiness of food / important things to notice when buying food / food-stuffs to be used / thinking of price or quality when buying food / opinions about good and bad eating habits / where do members of household use lunch and dinner / general health of members of household / someone in household under doctor's orders, someone slimming / sporting of members of household / smoking habits, drinking habits / use of vitamins / garden and growing of crops / r ever heard of five components daily meal should consist of / where is food bought / prices of food / reading habits / daily papers / whom to ask for information about healthy food / information about food and health from newspapers, magazines, radio, tv / kind of information / remembrance of particular slogan about food and health / remembrance of ads of "Voorlichtingsbureau voor de voeding" / seen poster and sticker of "verstandig leven" / r's rating of ads and other information of "Voorlichtingsbureau". Background variables: basic characteristics/ residence/ household characteristics/ characteristics of parental family/household/ occupation/employment/ income/capital assets/ education/ readership, mass media, and 'cultural' exposure</p>本数据集旨在提升家庭主妇的食品相关认知水平，涉及的认知维度包括：对食品价格的认知、对各类食品的认知、对有损健康的生活习惯的认知、对食品及其关联热量、维生素、钙、铁元素的认知；对食品健康性的看法、购买食品时需注意的要点、日常需使用的食品原料；购买食品时对价格与品质的权衡考量、对良好与不良饮食习惯的看法；家庭成员午餐与晚餐的就餐地点、家庭成员整体健康状况；家庭成员中是否有人遵医嘱、是否有人正在减重、家庭成员的体育运动情况；吸烟与饮酒习惯、维生素补充情况、园艺与作物种植情况；是否知晓每日膳食应包含五大类食物、食品采购渠道、食品价格水平；阅读习惯、日报阅读情况、获取健康食品信息的咨询对象；从报纸、杂志、广播、电视获取的食品与健康相关信息、信息类型；是否记得特定的食品健康相关标语、是否记得“食品营养宣传局（Voorlichtingsbureau voor de voeding）”的广告；是否见过“明智生活（verstandig leven）”的海报与贴纸，以及对“食品营养宣传局”的广告及其他相关信息的评价。背景变量涵盖：基本特征、居住情况、家庭特征、原生家庭特征、职业与就业状况、收入与可支配资产、教育程度、阅读习惯、大众媒体接触情况与“文化”熏陶。