Monthly bounce rate of global online health and beauty shopping 2022-2023

Bounce rate is defined as the percentage of online visitors who abandon a website after viewing one page. During the surveyed time period, the global health and beauty e-commerce industry recorded its highest bounce rate in September 2023 at around 51.6 percent. That month, the global health and beauty sector had the highest bounce rate compared to other e-commerce industries. On average, e-commerce websites had a bounce rate of 38.7 percent. Even in its best month by lowest bounce rate, the health and beauty sector still had a bounce rate of 44.1 percent in November 2022.

跳出率定义为在线访客在浏览单页后离开网站的百分比。在调查期间，全球健康与美容电商行业在2023年9月录得最高的跳出率，约为51.6%。该月，相较于其他电商行业，全球健康与美容领域的跳出率最高。平均而言，电商网站的跳出率为38.7%。即便在其跳出率最低的月份，即2022年11月，健康与美容行业的跳出率仍达到44.1%。