Mayoral Candidates’ Instagram Strategies

This study aims to analyze the visual posts of the mayoral candidates of Turkey's three major metropolitan cities of Istanbul, Ankara and Izmir in the March 2024 local elections on the social media platform Instagram in the context of Goffman's dramaturgy and Grabe and Bucy's visual framing theories. While 6 mayors were categorized categorically, other variables were dichotomized for quantitative analysis. “1” means that the sharing in that category is present and ‘0’ means that it is absent. Although the language of the article on which this data is based is English, the authors have abbreviated the variables for convenience.