Terminal Text Preinvestigation (Population)

Detailed determination of media usage, the search for information as
well as information and leisure behavior of the respondent in the area
of Duesseldorf and vicinity, scheduled for the test introduction of
terminal text. Use of technical devices, extent to which informed about
new media and information desires.

Three surveys were conducted.

Topics: 1. Oral survey of the target person: time length, type and
frequency of media used; use of reference works, school books,
non-fiction books, reference books, catalogs, telephone books and
street maps; use of telephone information services of the Post Office
such as e.g. time check, street condition report, weather forecast and
telephone services; classification of the importance of sources of
information in the area of favorable shopping opportunities, health
questions, cooking recipes, vacation offerings and advice on money
questions; use of classified advertisements in daily newspapers and
free advertisers; occupational and private use of typewriter, telex,
copier, calculator, dictating machine, radio-telephone equipment, car
telephone, text processing machine, computers and telephone answering
devices; retention of bills, bank account statements, newspapers and
magazines; knowledge about the function of video recorders, video text,
cable television and terminal text; degree of familiarity of the
terminal text experiment; reading newspapers and carrying out private
matters during working hours; political interest; decision behavior;
course of the day and daily leisure time; vision problems; distance to
place of work; size of circle of friends.

2. Written survey about equipment of household with items for
information and entertainment: number, age and equipment of televisions
available in household; possession of a telephone and possession of
entertainment electronics equipment; planned acquisition of a color
television; magazines regularly received; book possession; possession
of bank accounts; detailed determination of type and frequency of
contacts with banks, savings banks and insurance companies; contact
with authorities; frequency of sending letters to companies and
authorities; orders with mail-order firms; use of opportunities to
order by telephone; amount of telephone bill; sending private
telegrams; interest in possibilities for use of terminal text;
preferred television time and possible times for use of terminal text.

3. Written survey of all members of household (including the target
person who completed the first part of the survey): daily leisure time;
assessment of the importance, frequency and quality of the information
supply in all areas of daily life; satisfaction with general
information supply and information needs; self-classification of
abilities in dealing with catalogs, address books, telephone books,
calculators, schedules and income tax return; personal, written and
telephone contacts with friends and acquaintances; media usage;
self-assessment of pioneer in consumer behavior.

Demography: age; sex; marital status; religious denomination; school
education; occupational training; occupation; area of business of
company; household income; household size; household composition;
respondent is head of household; characteristics of head of household;
residential status; local residency; memberships.

Interviewer rating: weekday of interview.