Offline Sales Connector

This connector allows marketers and retailers to share in-store transaction data directly from their Snowflake environment to Criteo for targeting and measurement.

Store transaction data is foundational for comprehensive targeting and measurement, and includes granular insights about your customers and the products they purchase to enhance campaign efficiency and effectiveness.

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**For Targeting**: Offline sales data reveals real-world purchase behavior, helping retailers identify and target valuable shoppers and deliver more relevant advertising experiences based on the full shopping journey, not just what happens online.

**For Measurement**: Integrating in-store sales data unlocks a more complete view of customer impact to drive accurate attribution, higher reported ROAS, and a stronger case for increased advertising investment on retailer sites.

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## Who should use the Criteo Offline Sales Onboarding App:  

- Omnichannel marketers who want to extend their reach beyond site visitors and demonstrate that their campaigns deliver results both in the digital and physical world. 

- Retailers who want to strengthen their case for increased investment from brand partners can include in-store and online sales in attribution to capture the full performance of retail media campaigns.

## What the Criteo Offline Sales Onboarding App enables:

This app streamlines and automates offline data sharing to eliminate manual file transfers, SFTP uploads, or complex integrations. After a simple setup, the app continuously syncs updated sales data from Snowflake to Criteo, creating a reliable, always-on feed.

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## Use cases: 

Offline sales reveals the full impact of media campaigns, boosts reported ROAS, and unlocks greater ad investment.

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## Targeting Use Case:  

- Reach high-value shoppers by using real-world purchase behavior and interactions 

- Optimize campaigns against in-store and other offline outcomes 

- Unlock deeper insights into customer intent and loyalty by combining offline and online signals for smarter targeting decisions. 

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## Measurement Use Case: 

- Improve ROAS reporting  

- Demonstrate the true value of online campaigns 

- Support increased investment  

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## Documentation:  

- [Commerce Growth](https://help.criteo.com/kb/guide/en/how-can-i-pass-my-offline-sales-data-to-criteo-Yf95KPKbjB/Steps/775624,4469234,4469235)
- [Commerce Max](https://help.retailmedia.criteo.com/kb/guide/en/activate-the-criteo-offline-sales-native-snowflake-app-5j24e3YsZe/Steps/4536078)

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## How to get started: 

1. Install the app <br/>Locate and download the Criteo connector: Offline Sales Onboarding from the Snowflake Marketplace. 

2. Authenticate <br/>Enter your Criteo **Account ID** within the app to activate the connection. 

3. Map the data <br/>Select the Snowflake table where offline sales data is stored. The app will guide users through mapping their fields to the required Criteo format. If user has activated Snowflake cortex AI, the app can make use of the AI available to automatically do the mapping. 

4. Start syncing <br/>Launch the ingestion process. The app will continuously sync updates from the source table to Criteo without manual intervention.

原始信息汇总

Offline Sales Connector 数据集概述

数据集提供商

• 提供商: Criteo
• 定价: 免费
• 访问权限: Unlimited Access

数据集概述

• 功能描述: 该连接器允许营销人员和零售商直接从Snowflake环境共享店内交易数据到Criteo，用于定位和测量。
• 数据用途:
  • 定位: 揭示现实世界的购买行为，帮助零售商识别和定位有价值的购物者。
  • 测量: 整合店内销售数据，提供更完整的客户影响视图，以推动准确的归因和更高的ROAS报告。

目标用户

• 全渠道营销人员，希望扩展其覆盖范围并展示其广告活动在数字和物理世界中的效果。
• 零售商，希望通过包括店内和在线销售数据来增强品牌合作伙伴的投资案例。

功能特点

• 简化和自动化离线数据共享，消除手动文件传输或复杂集成。
• 简单设置后，应用程序持续从Snowflake同步更新的销售数据到Criteo。

使用案例

• 定位用例:
  • 使用现实世界的购买行为和互动覆盖高价值购物者。
  • 针对店内和其他离线结果优化广告活动。
  • 结合离线和在线信号，解锁更深入的客户意图和忠诚度洞察。
• 测量用例:
  • 提高ROAS报告。
  • 展示在线广告活动的真实价值。
  • 支持增加投资。

如何开始

1. 安装应用: 从Snowflake Marketplace下载Criteo连接器。
2. 认证: 在应用程序中输入Criteo账户ID以激活连接。
3. 数据映射: 选择存储离线销售数据的Snowflake表，应用程序将指导用户将字段映射到所需的Criteo格式。
4. 开始同步: 启动摄取过程，应用程序将持续同步更新到Criteo。

业务需求

• 360度客户视图
• 受众激活
• 归因分析
• 个性化客户体验
• 客户忠诚度
• 加速广告收入

安全性

• 安全审查: 已完成Snowflake安全审查。
• 访问控制: 数据受Snowflake基于角色的访问控制保护。
• 推荐权限: 安装后，建议根据需要授予账户级别权限和对象权限。

类别

• 360-Degree Customer View
• Attribution Analysis
• Audience Activation
• Connectors
• Marketing
• Media
• Personalize Customer Experiences

联系方式

• 销售: [e-mail]
• 支持: [e-mail]

数据刷新

• 刷新频率: 静态数据

云区域可用性

• AWS:
  • Africa (Cape Town)
  • Asia Pacific (Jakarta)
  • Asia Pacific (Mumbai)
  • Asia Pacific (Osaka)
  • 37 More

法律条款

• 条款类型: 标准

关于Criteo

• Criteo的商业媒体平台为营销人员和媒体所有者提供量身定制的解决方案，旨在推动整个商业生态系统的性能。