[SAMPLE] SMS Digital Audience Data / USA / 500MM Hems / 900MM+ Maids / 100MM HH IP / Monthly ...

The SMS Digital Audience Data Segments are built from our offline consumer data file and matched to online identifiers via a 1:1 deterministic match. Targeting categories include: strong demographics, home profiles, lifestyle interests, mail order buyers, occupation, contextual, intent and other specialty segments.

This audience targeting data is available for onboarding and advanced targeting across multiple digital channels including Desktop, Mobile, Social and CTV.

SMS also has integrations with the top data DSPs and data marketplaces where you can find our branded taxonomy of over 3,000 digital audience data segments.

SMS Digital Audience Data Segments are multi-sourced verified and deterministic, ensuring that marketing efforts are directed at the most relevant audience segments, reducing wasted ad spend.

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Case Study: SMS has worked with a top OTT and CTV
platform in providing high quality audiences for addressable TV with the following results:
- Double digit YOY growth resulting in 7-figure revenue on just a few categories of segments.
- Continued monthly usage YOY on the same SMS audiences.
- Expansion of usage YOY based on overall performance.
- Entire SMS taxonomy within the platform for broader use.