HE001558-The role of social media opinion leaders in travel health communication

The data was collected for master thesis on the topic of The role of social media opinion leaders in travel health communication. The questions relates to travel health (perception and protection). Furthermore, there are questions about social media opinion leaders. It is quantitative data with five open-ended questions.

The data was collected from 302 Chinese millennial travellers. Participants completed this survey online through Qualtrics. Importantly, there was a experiment component included in this survey. Participants were randomly assigned to one of for experiment conditions.