Factors influencing job satisfaction among Thai cabin crew of an international low-cost airline

In the service industry, including airlines, success depends very much on the frontline employees, that is, cabin crew members whose main functions are to ensure safety standards and passengers’ welfare on board the aircraft. The aim of the current study was to (1) examine ten factors of job satisfaction, namely, pay, promotion, supervision, fringe benefits, contingents rewards, operating conditions, coworkers, nature of work, communication, and physical evidence of the cabin, that influence the service performance of Thai cabin crew at an international low-cost airline. (2) investigate the relationship of demographics on overall job satisfaction. The questionnaires were distributed online to Thai cabin crew members of the airline in the study. A total of 124 questionnaires were returned. The results of this study revealed that the nature of work played the greatest role in creating job satisfaction among participants in terms of having a sense of pride in doing their job. On the other hand, the lowest level of job satisfaction related to pay in terms of flight duty allowance. Moreover, the overall job satisfaction of those who were 25-34 years was found to be different from those who were 35-44 years old.