For decades, television has dominated political advertising, but that is changing due to the rise of advertising online and on social and digital media. How do people view online political advertising
Behavior at the polls and political judgement on the advertising effectiveness of various advertising methods in the election campaign. Topics: Self-assessment of political extent to which informed;
The data and programs replicate tables and figures from "Political Advertising and Election Results", by Spenkuch and Toniatti. Please see the Readme file for additional details.
A central challenge in estimating the causal effect of TV advertising on demand is isolating quasi-random variation in advertising. Political advertising, which topped $14 billion in expenditures in 2
