Content reproducibility and related variables in the context of a paid product

This file includes data collected in the online experiment. A Japanese research firm assisted in recruiting 122 participants in December 2023. They were diverse in age, with 37.7% in their 30s, 32.0% in their 40s, and 30.3% in their 50s; 45.1% were men. The independent variables (content reproducibility and elaboration likelihood) and dependent variables (ad attitude and purchasing intention) were assessed using multiple items on seven-point scales, while the covariate (number of ad views) was directly measured.

本文件收录了在线实验所收集的数据。一家日本研究机构于2023年12月协助招募了122名参与者。他们在年龄上呈现出多样性，其中37.7%的参与者处于三十多岁，32.0%处于四十多岁，30.3%处于五十多岁；男性参与者占比为45.1%。通过七个等级量表的多项指标对自变量（内容可复制性和详尽可能性）和因变量（广告态度和购买意图）进行了评估，同时，协变量（广告观看次数）则直接进行测量。