Penetration rate of social media in Malaysia 2016-2024

As of January 2024, about 83.1 percent of the Malaysian population were active social media users. This was an increase of 4.6 percent compared to 2023, in which the social media users amounted to approximately 78.5 percent of the total population in Malaysia. Among all social media platforms available there, Facebook was the leading social media platform.  Facebook’s popularity in Malaysia The most popular social media platforms among users in Malaysia were Facebook, Instagram, Facebook Messenger, and LinkedIn. Since its launch in 2004, Facebook has become the most widely used social media platform among social media users in Malaysia. Nevertheless, it was projected that Facebook's popularity would fade with the rise of newer social media platforms, and its penetration rate in Malaysia would decrease to 68 percent in the coming years. Moreover, considering the continual growth of interest in other social media platforms, it is estimated that the number of Facebook users in Malaysia would be at approximately 23.5 million in 2024, down from nearly 25 million in the year before.  Social media addiction Social media addiction is a behavioral addiction relating to individual’s attachment to social media. The symptoms of this type of addiction includes mood swings caused by what the individual is experiencing on social media. Regardless of the platform used, most Malaysians felt that social media contributed to the state of their happiness and thought that it was difficult for them to quit using social media.

截至2024年1月，马来西亚约83.1%的人口为活跃社交媒体用户。相较于2023年，社交媒体用户增长了4.6%，当年社交媒体用户占马来西亚总人口的比例约为78.5%。在众多社交媒体平台中，Facebook位居首位。Facebook在马来西亚的流行程度高居不下。在马来西亚用户中，最受欢迎的社交媒体平台依次为Facebook、Instagram、Facebook Messenger和LinkedIn。自2004年Facebook问世以来，它已成为马来西亚社交媒体用户中最广泛使用的平台。然而，鉴于新兴社交媒体平台的兴起，预计Facebook的受欢迎程度将逐渐减弱，未来几年其在马来西亚的渗透率将下降至68%。此外，考虑到对其他社交媒体平台持续增长的兴趣，预计到2024年，马来西亚的Facebook用户数量约为2350万，较前一年近2500万的数量有所减少。社交媒体成瘾是一种与个人对社交媒体依赖相关的行为成瘾。此类成瘾的症状包括由个人在社交媒体上所经历的内容引起的情绪波动。无论使用何种平台，大多数马来西亚人认为社交媒体对其幸福感有所贡献，并认为他们难以戒除对社交媒体的使用。

搜集汇总

背景与挑战

背景概述

该数据集展示了马来西亚2021年第三季度至2024年第三季度社交媒体用户占总人口的百分比变化，并指出Facebook是当地最受欢迎的社交媒体平台。同时，数据集还涉及社交媒体成瘾对马来西亚人幸福感的影响。