Zambia (2005): Maternal and Child Health TRaC Study: Examining the Use of Water Purification Solution in Zambia. First Round.

The TRaC survey was conducted to investigate the practice and determinants of safe water treatment in Zambia. Results will be used to develop and refine marketing strategies, including focused communications aimed at increasing the demand for Clorin, hand washing and proper storage techniques. The objectives of the study are: (1) to identify key determinants (OAM-opportunity, ability and motivation) associated with consistency in Clorin use and (ii) to obtain baseline information for monitoring key indicators, behavior change, OAM determinants and exposure to SFH interventions. The study is integral to the social marketing plan and strategic plan of SFH Zambia. The TRaC survey was conducted to investigate the practice and determinants of safe water treatment in Zambia. Results will be used to develop and refine marketing strategies, including focused communications aimed at increasing the demand for Clorin, hand washing and proper storage techniques. The objectives of the study are: (1) to identify key determinants (OAM-opportunity, ability and motivation) associated with consistency in Clorin use and (ii) to obtain baseline information for monitoring key indicators, behavior change, OAM determinants and exposure to SFH interventions. The study is integral to the social marketing plan and strategic plan of SFH Zambia.