Health and environmental warning messages about red meat in the United States: Data from an online experiment

This dataset is from a study that aimed to develop health and environmental warning messages about red meat and test participants’ reactions to these messages in the United States. The dataset contains observations from n=1,199 US red meat consumers, sampled from a national panel. Eligibility criteria included: aged 18 years or older and self-reported consumption of any red meat in the past 30 days. Participants were randomized to view a series of either health or environmental warning messages about red meat. Messages were presented in random order (8 health messages or 10 environmental messages). The primary outcome was perceived message effectiveness. Secondary outcomes were intentions to limit red meat consumption over the next seven days and selection of the most discouraging message in each message category (health and environmental). The University of North Carolina Chapel Hill Institutional Review Board approved this study (protocol #: 19-3349). This work was funded through a grant from the Wellcome Trust, grant id # 216042/Z/19/Z.本数据集源自一项旨在开发红肉相关健康与环境警示信息，并在美国测试参与者对这些信息反应的研究。数据集包含n=1199名美国红肉消费者的观测数据，样本取自全国性调研面板。纳入标准为：年满18周岁，且自述过去30天内食用过任意红肉。参与者被随机分配观看一系列红肉相关的健康或环境警示信息，信息以随机顺序呈现（健康警示信息共8条，环境警示信息共10条）。首要结局指标为感知信息有效性；次要结局指标包括未来7天内限制红肉消费的意向，以及在各信息类别（健康类与环境类）中选出最具劝阻效果的信息。本研究已获得北卡罗来纳大学教堂山分校机构审查委员会批准（方案编号：19-3349）。本研究由惠康信托基金资助，资助编号为216042/Z/19/Z。