Factori Visit Data | Global | Location Intelligence | Geospatial Data | POI, Foot Traffic, Store Visit

Our Geospatial Dataset connects people's movements to over 200M physical locations globally. These are aggregated and anonymized data that are only used to offer context for the volume and patterns of visits to certain locations. This data feed is compiled from different data sources around the world.

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It includes information such as the name, address, coordinates, and category of these locations, which can range from restaurants and hotels to parks and tourist attractions

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**Location Intelligence Data Reach:**

Location Intelligence data brings the POI/Place/OOH level insights calculated on the basis of Factori’s Mobility & People Graph data aggregated from multiple data sources globally. In order to achieve the desired foot-traffic attribution, specific attributes are combined to bring forward the desired reach data.

For instance, in order to calculate the foot traffic for a specific location, a combination of location ID, day of the week, and part of the day can be combined to give specific location intelligence data. There can be a maximum of 56 data records possible for one POI based on the combination of these attributes.

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Data Export Methodology:

Since we collect data dynamically, we provide the most updated data and insights via a best-suited method at a suitable interval (daily/weekly/monthly).

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Data Attributes Included:

LocationID

name

website

BrandID

Phone

streetAddress

city

state

country_code

zip

lat

lng

poi_status

geoHash8

poi_id

category

category_id

full_address

address

additional_categories

url

domain

rating

price_level

rating_distribution

is_claimed

photo_url

attributes

brand_name

brand_id

status

total_photos

popular_times

places_topics

people_also_search

work_hours

local_business_links

contact_info

reviews_count

naics_code

naics_code_description

sis_code

sic_code_description

shape_polygon

building_id

building_type

building_name

geometry_location_type

geometry_viewport_northeast_lat

geometry_viewport_northeast_lng

geometry_viewport_southwest_lat

geometry_viewport_southwest_lng

geometry_location_lat

geometry_location_lng

Calculated_geo_hash_8

原始信息汇总

Factori Visit Data | 全球 | 位置智能 | 地理空间数据 | POI、人流量、店铺访问

概述

位置智能数据，基于全球POI和人流量数据构建。该地理空间数据集将人员移动与全球超过2亿个物理位置相关联，提供聚合和匿名化数据，用于展示特定位置的访问量和访问模式背景。数据源来自全球多个数据源。

关键特性

• 数据覆盖：全球超过2亿个物理位置
• 数据属性：包含名称、地址、坐标、类别等信息
• 位置类型：涵盖餐厅、酒店、公园、旅游景点等
• 数据更新：动态收集，通过最适合的方法在适当间隔（每日/每周/每月）提供最新数据

数据属性

• LocationID
• name
• website
• BrandID
• Phone
• streetAddress
• city
• state
• country_code
• zip
• lat
• lng
• poi_status
• geoHash8
• poi_id
• category
• category_id
• full_address
• address
• additional_categories
• url
• domain
• rating
• price_level
• rating_distribution
• is_claimed
• photo_url
• attributes
• brand_name
• brand_id
• status
• total_photos
• popular_times
• places_topics
• people_also_search
• work_hours
• local_business_links
• contact_info
• reviews_count
• naics_code
• naics_code_description
• sis_code
• sic_code_description
• shape_polygon
• building_id
• building_type
• building_name
• geometry_location_type
• geometry_viewport_northeast_lat
• geometry_viewport_northeast_lng
• geometry_viewport_southwest_lat
• geometry_viewport_southwest_lng
• geometry_location_lat
• geometry_location_lng
• Calculated_geo_hash_8

商业应用

• 信用评分：金融服务可使用替代数据验证位置和个人信息，为银行服务不足或未银行化的客户评分
• 零售分析：分析不同位置的人流趋势，了解客户画像
• 市场情报：研究各种市场区域、兴趣点邻近度和竞争格局
• 城市规划：基于最新人口数据，为城市发展、公共基础设施需求和交通规划建立案例
• 营销活动策略：分析POI周围的访客人口统计和行为模式，定制营销策略
• 户外/数字户外广告活动规划：识别高流量位置，了解特定区域的消费者行为

技术规格

• 数据表：VISIT_DATA
• 更新频率：每月
• 时间覆盖：最近1个月，按月统计
• 地理覆盖：全球，按经纬度
• 云区域可用性：AWS多个区域

提供商信息

• 提供商：Factori
• 认证：CCPA、GDPR合规，ISO 270001认证
• 联系方式：[e-mail]
• 试用：7天免费试用