Consumer motivations to replace milk with plant-based drinks in Spain 2020

Milk consumption has decreased in the latest years under 3.2 million liters in Spanish households. The appearance of plant-based drinks as a substitute is one of the causes. The main reason why Spanish consumers have changed to plant-based beverages is that they have better digestion with them. Other important motivations are healthiness and flavor.

近年来，西班牙家庭对牛奶的消耗量有所下降，降至320万升以下。植物基饮料作为替代品的出现是其中一个原因。西班牙消费者转向植物基饮料的主要原因在于其更佳的消化效果。其他重要的动机包括健康性和口感。