User Campaign Activity Data

The campaign activity data captures end-user messaging and engagement events for omnichannel marketing campaigns. This data can be used to run various analyses such as Campaign Performance, Messaging channel performance, Recommendation performance and much more. The data share contains a single table - CAMPAIGN_ACTIVITY. This data would be available starting from the date of setting up of the share and would be updated daily at 06:00 AM UTC. Expected Workflow: - Request access to this listing - Blueshift team will reach out to you to validate the request and setup the data share for your user campaign activity data - Begin access to your secure data share within your Snowflake instance Tables Included - CAMPAIGN_ACTIVITY Fields Included -TRIGGER_TIMESTAMP -TRIGGER_TYPE -EXPERIMENT_UUID -USER_UUID -RETAILER_CUSTOMER_ID -EMAIL -ACTION -EVENT -EXTENDED_ATTRIBUTES -TRIGGER_UUID -CAMPAIGN_UUID -MERGED_FROM_USER_UUID -CREATIVE_UUID -UUID -EXECUTION_KEY -MESSAGE_UUID

搜集汇总

背景与挑战

背景概述

该数据集记录了全渠道营销活动中用户的互动事件数据，可用于分析活动表现、渠道效果等。数据以CAMPAIGN_ACTIVITY表形式提供，包含用户ID、时间戳、操作类型等关键字段，每日更新并通过Snowflake安全共享访问。