PEOPLE MANAGEMENT THROUGH ORGANIZATIONAL COMMITMENT DEVELOPMENT: A HOLISTICAL AND SIMULTANEOUS APPROACH OF THE DETERMINANTS

ABSTRACT The importance of the collaborator's commitment to the organization's objectives is evidenced by the new paradigm of industrial production: the integrated flexible automation. The several conceptual approaches and the respective theoretical sources in the investigation of organizational commitment results in an opportune study for the proposition of a large conceptual model, for the best understanding of that phenomenon. The research was applied to two companies of different cultures: 525 professionals of the Subway of São Paulo and 180 collaborators of Nortel Networks of Brazil answered a questionnaire of 153 subjects on several precedent variables to the commitment. The second stage of the research was accomplished throught interviews with people of administrative level for unmasking of the respective organizational cultures. Thus, the existent relationship can be appreciated between different cultures and the main explanatory variables of the collaborators’ commitment.