San Francisco Bay Area Race and Politics Survey, 1986

The 1986 Bay Area Race and Politics Survey was a random-digit telephone survey of residents of the San Francisco-Oakland metropolitan area. The questions focused primarily on issues of race, politics, and prejudice. There were also several items on the role of women. The survey included many experimental variations in question wording that were developed specifically for this study. This was the first survey to incorporate major substantive experiments into computer-assisted interviews. The Survey Research Center of the University of California, Berkeley, conducted the survey from August through October 1986, using the CASES system for computer-assisted telephone interviewing. Interviews were completed with 1,113 persons, and the response rate was 68.1 percent.