T-Mobile Data Enrichment

T-Mobile Advertising Solutions offers Data Enrichment through its strategic partner, Deep Sync. The Deep Sync app utilizes highly accurate, direct mail-grade personal information for real-world individuals and households to append attributes to your first-party customer records, enabling you to gain a holistic view of your customers for more effective advertising and marketing campaigns.<br/><br/>Deep Sync offers thoughtfully packaged, pre-defined Append Packages leveraging relevant consumer, B2B and homeowner data that users can select to enrich their customer data. The packages include ($1,000 minimum order):<br/>• Geographic Attributes - $15 CPM<br/>• Essential Demographics - $33.50 CPM<br/>• Comprehensive Demographics - $44.50 CPM<br/>• Financial Data - $39 CPM<br/>• Homeownership - $33.50 CPM<br/>• Hobbies & Interests: At-Home - $39 CPM<br/>• Hobbies & Interests: Health and Wellness - $33.50 CPM<br/>• Hobbies & Interests: Entertainment, Travel, and Sports - $44.50 CPM<br/><br/>Expected Workflow:

<br/>· Install App in Snowflake.<br/>· Enable access to external network locations in your Snowflake account.<br/>· Create a view containing the customer records to which you'd like to append attributes (customer records can be matched on Name, Address, Email, Phone Number).<br/>· Select the desired attribute append packages for the view.<br/>· Run the match procedure to join your data with the desired attribute packages. <br/>· Query the outputted view from the app which contains the appended data (See SQL snippets below).<br/> <br/>Why T-Mobile Advertising Solutions and Deep Sync?<br/><br/>Ensuring high data quality and fidelity is essential to optimizing your marketing results. T-Mobile Advertising Solutions helps advertisers take complete control of your data. Deep Sync's data hygiene and enrichment solutions are based on direct mail-grade personal information for real-world individuals and households, helping marketers clean and enrich their data to ensure their campaigns are based on accurate, updated data. T-Mobile Advertising Solutions also offers a powerful AI-powered audience targeting platform that enables marketers to activate their audiences across channels, including mobile, web, advanced video, digital-out-of-home, and rideshare.

搜集汇总

背景与挑战

背景概述

T-Mobile Data Enrichment 通过Deep Sync提供数据丰富服务，利用高精度个人和家庭信息为第一方客户记录附加属性，以增强客户全景视图，支持更有效的广告营销。该服务提供预定义的数据包（如人口统计、财务数据等），用户可在Snowflake平台安装应用并匹配记录，确保数据质量与精准营销。