Most popular digital marketing channels worldwide 2020

During an early 2020 survey carried out among marketing leaders from 29 countries, 83 percent of respondents reported using social media as a digital channel for their marketing strategy. To compare, 67 percent of professionals said they used search marketing and 66 percent of videos or OTT.

在2020年初对来自29个国家的市场营销领导者进行的早期调查中，83%的受访者表示，他们利用社交媒体作为其营销策略的数字渠道。相较之下，67%的专业人士声称他们使用了搜索引擎营销，而66%的人则采用了视频或流媒体服务。