eCommerce Benchmark KPIs: Household Care in Serbia

In 2023, next to an add-to-cart rate of 17.1%, a cart abandonment rate of 79.4%, and a conversion rate of 3.5%, the eCommerce Benchmark KPIs for Household Care in Serbia also consist of an AOV of US$23.1, a discount rate of 16.6%, and a return rate of 2.3%.

于2023年，塞尔维亚家居护理电子商务基准关键绩效指标（KPIs）除了17.1%的加入购物车率、79.4%的购物车放弃率和3.5%的转化率之外，还包括平均订单价值（AOV）为23.1美元、折扣率为16.6%以及退货率为2.3%。