U.S. sales increase influenced by point of sale marketing 2016, by display type

This statistic reports on the perceived increase in sales influenced by point of purchase (P-O-P) marketing according to CPG merchandising executives in the United States as of June 2016, by display type. According to the respondents, the use of permanent displays had increased their sales by 19 percent.

本统计报告了截至2016年6月，美国CPG（快速消费品）商品营销执行官认为，由销售点（P-O-P）营销引发的销售额感知增长，按展示类型划分。据受访者反映，永久性展示的使用使得其销售额增长了19%。