Agricultural Machinery & Equipment Wholesaling in Portugal - Market Research Report (2014-2029)

Agricultural machinery requires significant capital investment, which, for many small or independent farms, is only possible because of government subsidies. Agricultural support is falling across the EU and other European countries like the UK, leading to depressed budgets for many farmers. Despite this, sales of agricultural machinery have remained strong, with farmers keen to purchase the latest lines with autonomous and precision systems integrated into the machines. The enhanced productivity of these machines has made them must-haves, boosting sales despite the strong economic headwinds facing farmers. According to CEMA, the number of tractor registrations in 2022 was the second-highest since 2017. Wholesalers’ profitability has suffered from rising operating costs and intense competition internally and from direct-to-consumer sales from manufacturers. To raise profit, wholesalers have turned to offering comprehensive value-added services like financing options and technical support. Over the five years through 2024, agricultural machinery and equipment wholesaling revenue is forecast to dip at a compound annual rate of 1.3% to reach €119.5 billion, including a projected decline of 2.8% in 2024.

农业机械的购置需投入大量资本，对于众多小型或独立农场而言，这一需求唯有依赖于政府补贴方能实现。欧盟及其他欧洲国家如英国，农业补贴正逐渐减少，导致众多农民的预算受到抑制。即便如此，农业机械的销售额依然坚挺，农民们热切地购买集成了自主和精准系统的最新机型。这些机械生产力的提升使得它们成为必备之物，即便面对农民所遭遇的严峻经济逆风，销售量亦得以增长。根据CEMA的数据，2022年的拖拉机注册数量为自2017年以来第二高。批发商的盈利能力因运营成本的上升以及内部竞争的加剧以及来自制造商的直接面向消费者销售而受到损害。为了提升利润，批发商已转向提供全面增值服务，如融资选项和技术支持。在2024年之前的五年期间，农业机械及设备的批发收入预计将以1.3%的复合年增长率下降，达到1195亿欧元，其中2024年预计将下降2.8%。