Interview Transcripts for Airport Brand Association Study

These transcripts detail conversations with air travellers regarding their most recent trip using air travel. These are based off semi-structured interviews conducted between September 2017 and January 2018. The interview questions are shown on the first page, followed by transcripts from the 240 interviews. 
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Interviews were conducted in Palmerston North and Wellington, New Zealand.
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The study was peer-reviewed and deemed to be low-risk and was registered as such on Massey University's Human Ethics Database.