The influence of collaborative consumption on online application-based transportation services to support the implementation of a circular economy: A case study of online transportation application customers and drivers in Indonesia.

The rapid development of the sharing economy in Indonesia has influenced the new paradigm of business, particularly Gojek and Grab. The phenomenon could be explained by the collaborative consumption theory where there is a digital intermediary, namely the application, between the seller and the buyer. Although the characteristic of consumption was defined as sharing, it was more appropriate to be interpreted as an access economy. In the sharing economy paradigm, profit becomes the fundamental criterion, considering the company as one of the actors. It is surprising how the system in which both parties are not the controlling subjects is entirely managed to benefit the company. This study aimed to examine the use of shared resources from the perspective of buyers and sellers. It was hypothesized that the satisfaction derived from managing the affective behavior during the interaction with people using the local transportation service, as well as the cultural capital inherent to the individual, will influence the intention to use or spread information about the online system of transportation. Meanwhile, the self-determined motivation that comes from psychological factors, including autonomy and competence, is predicted to be the moderating variable. In other words, the intrinsic motivation that is empowered by the technology-driven innovation, in combination with the extrinsic factors, would shape the intention of citizens to continue using the system. This research applied quantitative methods in order to identify variable relationships and verify the initial hypotheses. Specifically, the analysis used SEM procedures and regression analysis techniques with the help of SPSS and AMOS software. The instrument was distributed for more than a year and a half after its initial introduction. The first results were obtained in Jakarta and Tangerang, followed by Bekasi, Bandung, Banten, Cirebon, Solo, Semarang, and Yogyakarta. The buyer’s intention was next estimated by determining the clustering and random sampling that formed a representative sample. The six hundred respondents’ votes were counted, and hundred of them were selected to examine the influence on the next level, and the five hundred remaining votes were employed to assess the following activity. The research was published in a reputable international journal, alongside the corresponding articles in the ranked conferences, with the copyrights held for the video recordings. Furthermore, the production of books based on the findings was initiated, taking advantage of the comprehensive organization of empirical plans and procedures, including recommendations for future studies. At the third level of maturity in social and human studies, this body of work demonstrated the completeness of the research design.