Social Media Marketing Research Questionnaire

This dataset contains questionnaire responses used in the research titled "Pengaruh Social Media Marketing terhadap Keputusan Pembelian Produk Fashion pada Generasi Z". The questionnaire was distributed online using Google Forms and targeted Generation Z respondents who actively use social media platforms such as TikTok and Instagram. The data were collected for academic research purposes and included variables related to social media marketing and customer purchasing decisions in the fashion industry.