eCommerce Benchmark KPIs: Homeware in Serbia

In 2023, next to an add-to-cart rate of 12.7%, a cart abandonment rate of 80.4%, and a conversion rate of 2.5%, the eCommerce Benchmark KPIs for Homeware in Serbia also consist of an AOV of US$74.7, a discount rate of 15.8%, and a return rate of 5.9%.

于2023年，塞尔维亚家居用品电子商务的基准关键绩效指标（KPIs）除12.7%的加入购物车率、80.4%的购物车放弃率以及2.5%的转化率之外，还包括平均订单价值（AOV）为74.7美元、折扣率为15.8%，以及退货率为5.9%。