Mosaic Australia - Powerful consumer segmentation

**Mosaic** is the most comprehensive consumer classification tool in Australia. It can instantly provide organisations with a detailed and granular view of the socio-demographic profile of the Australian population and how that relates to your customers.

> 99% of residential households are classified.<br/>Select the right audiences every time.<br/>Personalise your messaging based on different profiles.<br/>Understand the preferences of your existing customers.

Mosaic utilises more than a thousand data variables from a variety of sources to develop a rich and detailed understanding of consumer behaviours and preferences.

Using this insight into consumers, Mosaic models every Australian household to classify them into one of 14 Groups and 51 Types, based on their likely behaviours and preferences, which can then be attached to your database for analysis, insight and activation.

**What do you get in the free trial?**

Full Mosaic Data on the top (biggest) 3 postcodes across each state/territory in Australia. In the ACT you can access the top postcode.

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搜集汇总

背景与挑战

背景概述

Mosaic Australia是一个澳大利亚的综合性消费者细分工具，通过整合上千个数据变量，将99%的家庭分类为14个群组和51个类型，以分析消费者行为和偏好。免费试用提供各州/领地前三大邮政编码的完整数据。