Share of U.S. consumers influenced by social media ads 2021, by age

During a June 2021 survey fielded in the United States, 35 percent of respondents stated that their purchasing decisions were influences by social media ads; among respondents born between 1998 and 2006 (Generation Z), the share stood at 50 percent, Social network advertising spending in the U.S. was estimated at 49 billion U.S. dollars in 2021.

在2021年6月于美国进行的一项调查中，35%的受访者表示，他们的购买决策受到了社交媒体广告的影响；在1998年至2006年间出生的受访者（Z世代）中，这一比例高达50%。据估计，2021年美国社交网络广告的支出约为490亿美元。