Acxiom Custom High Value Audiences (HVA) - Audience Data (Germany, UK & India Covered)

With several hundred predictive variables on hand and a wide variety of data partnerships in place, Acxiom can create and deliver custom high-value audiences. These custom HVAs might range from likely affinities to specific brands or goods, preferences and unique behaviours or custom customer segmentation to fit your campaign needs and expectations. Our expertise and well-established data partnerships will help you understand your customer base, reduce wastage and increase the prospect pool. Available Data: Customer and product-specific target groups for customer prospecting can be statistically modelled based on a wide variety of data sources such as transactional data or cooperation with the most important panel surveys like YouGov, Kantar, Best-for-planning, Dynata. Given a briefing from the client Acxiom will provide a custom High Value Audiences at flexible scale. Use cases & Benefits: • Acxiom is the global leader in consumer data using insights and analysis to understand, reach and engage digital audiences everywhere and power more personalised experiences across all channels. • Acxiom provides the most comprehensive, global suite of consumer insights in the market, harnessing data about real people across the most sources of data to power audience targeting and people-based marketing. • Our broad portfolio of offerings enables people-based engagements everywhere across a wide spectrum of use cases, from simple to very sophisticated with high coverage and reach. • Target consumers and measure results at the level of real people, across all channels and devices. Take a true omnichannel approach to people-based marketing—don’t limit yourself to people-based advertising in digital channels alone. Use identity resolutions to deliver seamless experiences everywhere.

搜集汇总

背景与挑战

背景概述

该数据集由Acxiom提供，专注于为德国、英国和印度市场创建定制高价值受众（HVA），基于数百个预测变量和广泛的数据合作伙伴关系，支持通过交易数据、YouGov等面板调查进行统计建模，以实现跨渠道的个性化营销和客户细分。