Interest in only shopping in-store during Black Friday in the UK 2022, by generation

In a survey looking into the shopping behavior of consumers over the Black Friday/Cyber Monday period, consumer intentions on shopping in-store varied across generations. Gen Z consumers were the most likely to shop in physical stores during Black Friday and Cyber Monday, with around 16 percent stating they were intending to shop in-store only. Gen X were the least likely to exclusively shop in-store.

在针对黑色星期五/网络星期一购物季消费者购物行为的调查中，不同世代消费者在店内购物的意图存在差异。Z世代消费者在黑色星期五和网络星期一期间最有可能在实体店进行购物，约有16%的受访者表示他们仅计划在店内购物。X世代消费者最不可能仅限于店内购物。