Existing Problems and Countermeasures of Rural Industry Development in Bijie Experimental Area

The development of rural industries in Bijie City of Guizhou Province leads the comprehensive rural revitalization with industrial revitalization, takes high-quality development as the overall guide, focuses on industrial scale, standardization, branding, and marketization, and strives to extend the industrial chain and enhance the value chain to achieve the prosperity of rural industries. In this study, it investigated the current situation of rural industry development in Bijie City (improving the quality and efficiency of characteristic industries, expanding the quantity and efficiency of agricultural products processing industry, recruiting and cultivating large business entities, expanding and strengthening the brand of agricultural products, and upgrading the rural tourism). Through analysis, it found that there are problems such as small scale of production enterprises, insufficient cultivation of independent brands, short industrial chain, low added value, weak market expansion ability, imperfect interest connection mechanism, and insufficient participation of farmers. Finally, it came up with countermeasures for the development of rural industries in Bijie City, including improving supporting facilities and building an extension base; strengthening leading enterprises and focus on deep processing; highlighting regional characteristics and paying close attention to the docking of production and marketing; enhancing the characteristic brand and strengthening the support of science and technology; promoting collaboration and support, and making innovation in the connection of interests.