Raw Data: Enhancing Consumer Choices towards 4P Strategy's Influence on Offline and Online Purchase Intention

The 4P Marketing Strategy is an important variable for both offline and online store business models because the variables Product, Price, Promotion, and Place will serve as a strong foundation for a business's success. the data is open availability.4P营销战略（4P Marketing Strategy）是线下与线上店铺商业模式的关键变量，其涵盖的产品（Product）、价格（Price）、促销（Promotion）与渠道（Place）四大变量，将为企业的经营成功奠定坚实根基。本数据集可公开获取。