eCommerce Benchmark KPIs: Stationery, Crafts & Art Supplies in Nigeria

In 2023, next to an add-to-cart rate of 11.4%, a cart abandonment rate of 89.9%, and a conversion rate of 1.2%, the eCommerce Benchmark KPIs for Stationery, Crafts & Art Supplies in Nigeria also consist of an AOV of US$27.7, a discount rate of 10.8%, and a return rate of 2.7%.

于2023年，尼日利亚文具、工艺与艺术用品电商基准关键绩效指标（KPIs）中，除11.4%的加入购物车率、89.9%的购物车放弃率及1.2%的转化率外，还包括平均订单价值（AOV）为27.7美元、折扣率为10.8%及退货率为2.7%。