THE ROLE OF CORPORATE SOCIAL RESPONSIBILITY IN RURAL DEVELOPMENT: A STUDY OF OIL AND GAS PSUs IN NORTH EAST INDIA

Corporate Social Responsibility (CSR) has become a much-discussed subject in the present business world. CSR has become a pivotal issue to the corporate houses as business has to meet society’s expectations in their practices. Nowadays, businesses operate in an environment in which societal concerns have been given top priority. CSR can be seen as an obligation of the business world to be accountable to all of its stakeholders – not just its financial one. So, in the Companies Act, 2013 made it (CSR) compulsory for certain companies depending on their net profit or turnover. Here, in this paper attempt has been made to project some of the valuable social initiatives undertaken by the Oil & Gas PSUs operating in North East India. Specially, their initiatives were seen and analyzed with respect to rural development.