Branding: Bridging: Building. A Story of How One Small Rural Library Eliminated One of the Toughest Russian Problems

The process of transforming an average town library into a library of excellence (Model Library) ran through the following stages: doing research and analysis of the situation on hand, developing a new concept of the library operations, crafting the design concept, drawing up a program for cultural activities, overhauling the range of services and devising a PR-promotion campaign.