Just Google it: assessing the use of Google Images to describe geographical variation in visible traits of organisms

Describing spatial patterns of phenotypic traits can be important for evolutionary and ecological studies. However, traditional approaches, such as fieldwork, can be time-consuming and expensive. Information technologies, such as Internet search engines, could facilitate the collection of these data. Google Images is one such technology that might offer an opportunity to rapidly collect information on spatial patterns of phenotypic traits.
We investigated the use of Google Images in extracting data on geographical variation in phenotypic traits visible from photographs. We compared the distribution of visual traits obtained from Google Images with four previous studies: colour morphs of black bear (Ursus americanus); colouration and spottiness in barn owl (Tyto alba); colour morphs of black sparrowhawk (Accipiter melanoleucus) and the distribution of hooded (Corvus corone) and carrion crows (Corvus cornix) across their European hybrid zone. Additionally, we develop and present a web ap...