Which Firms Gain from Digital Advertising? Evidence from a Field Experiment
收藏NBER2023-02-01 更新2025-01-04 收录
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https://www.nber.org/papers/w30925
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资源简介：
Measuring the returns of advertising opportunities continues to be a challenge for many businesses. We design and run a field experiment in collaboration with Yelp across 18,294 firms in the restaurant industry to understand which types of businesses gain more from digital advertising. We randomly
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美国国家经济研究局创建时间：
2023-02-01
