Analysis of Risk Perception and Consumer Trust in E-commerce Platforms After Experiencing Product Fraud

The rapid growth of e-commerce has led to increasing product fraud, impacting consumer trust and risk perception. This study examines how fraud experiences affect consumer confidence in Indonesian e-commerce platforms.A survey of 450 respondents from Jakarta (63.5%), Surabaya (12.4%), Bandung (9.2%), and other cities found that those who experienced fraud had higher risk perception and lower trust, reducing their purchase intention. Factors such as security measures, platform credibility, and prior shopping experience influenced this impact. Trust declined more significantly on less regulated platforms than on established marketplaces with strong buyer protection.These findings highlight the need for stricter seller verification, transparent dispute resolution, and enhanced fraud prevention. E-commerce platforms should implement real-time fraud detection, product authenticity verification, and improved transparency in seller ratings to rebuild consumer trust.This study contributes to research on digital trust, consumer risk perception, and online fraud, offering insights for platform developers, policymakers, and businesses. Strengthening e-commerce security and consumer confidence is crucial to sustaining growth in the digital marketplace.